DISCOVERY TRAVEL FORUM: UNBOXING THE BRAND The practice of international and local conferences is not new. It is a very effective way to focus on a particular issue or area of research and to get multiple views to discuss. But as soon as we shift the POV from discussing the topic in general to some […]
THE MAIN THING IN BISHKEK IS CONNECTIONS In 2023, the cultural treasury of Bishkek received a new addition: the immersive audio performance ‘Connections’. This theatrical project follows a site-specific ‘promenade performance’ format, combining an audio guide to the city’s landmarks with an emotionally charged artistic performance. During this excursion performance, the audience does not sit […]
THE CREATIVE INDUSTRIES AS A NEWDRIVING FORCE FOR THE CONOMICDEVELOPMENT OF KAZAKHSTAN We use the products of the creative industries every day: for example, when we look at social media, watch films, listen to music, walk around town or go shopping. The creative economy sector includes art, design, fashion, animation, computer game development, architecture and […]
TOURISM INDUSTRY IN THE CENTRAL ASIAN REGION: KEY CHALLENGES AND OPPORTUNITIES FOR SUSTAINABLE FUTURE The Central Asian region, including Kazakhstan, Uzbekistan, Kyrgyzstan and Tajikistan, is famous for its picturesque landscapes, diverse cultures and rich history. In recent years, the region has emerged as a promising destination for international travellers seeking unique experiences in remote locations. […]
NEW MODEL OF TOURISM FOR THE NEW UZBEKISTAN Uzbekistan is the only country in Central Asia that borders every country in the region. Uzbekistan is one of only two countries in the world that does not even have neighbours with access to the sea (the other being Liechtenstein). The oldest cities in Uzbekistan are over […]
CREATE A HYPER-LOCAL WORLD by Natalie Bays, Founder of the NO Collective I was born into the first generation to fully immerse themselves into the internet. As a teen, I could have spoken to anyone in the world from my home computer at any time; but despite this – I was only ever interested in […]
WHY IS BELARUS CONSIDERED THE TREASURE OF EASTERN EUROPE? Belarus is a country with an ancient history and rich traditions, enchanting nature and astonishing architecture, industrial giants and well-developed agriculture, unique cuisine and hospitable people. Belarus is located in the center of Europe at the intersection of many international routes. The capital of the Republic […]
HOTEL MANAGEMENT ‘INSIDE OUT’ FOR LOCALS AND INTERNATIONALS When it comes to a process as complex as hotel management, many tourists don’t even think about how many little things make up their holiday experience. This is especially true in countries where the hospitality industry has only recently emerged as an industry in its own right […]
GASTRO TOURISM: A NEW ADVANTAGE FOR CENTRAL ASIA Central Asia has a culinary legacy that is mind boggling. Like the region’s history it spans millennia and has undergone a vast amount of change from era to era. It is both fascinating and delicious. Being positioned along the Silk Road allowed for this as trade brought […]
OCA Magazine: 15 years of success in building the land bridge with Eurasia in the heart of the storm Since 2009, OCA Magazine has become a well-regarded publication with a readership that includes diplomats and businesspeople. It is the sole English-language magazine dedicated to the Central Asian and CIS region. For the past 15 years, […]
LIKE A MOVIE.A NEW MODEL OF DESTINATION MARKETING Today, tourism and migration have become part of modern life. And since the laws of economics dictate that where there are people, there are finances and other resources, the ability of a city, region or even an entire country to attract and retain tourists, investors, businesses, workers, […]
DISCOVER CENTRAL ASIA IN ITS ORIGINAL TRADITIONS Following the global pandemic, alternative accommodation projects have become increasingly popular in Central Asia, with a variety of unique accommodation options now available in some of the most pristine locations. Visitors can now enjoy the comfort of staying in yurts, dome houses, and even 5-star international hotels. It […]
ADVENTURES OF EUROPEANS IN CENTRAL ASIA. GUIDELINES FOR GUIDES “Just bring us guests”. It’s a familiar phrase among tourism providers in countries developing tourism. But are they ready for the guests? Barnaby Davies and Sjannie Hulsman, co-owners of EastguidesWest, a Dutch training and consulting company, have just returned from speaking on sustainability at Samarkand Tourism […]
ARTIST IN RESIDENCE: NEW ATTRACTION The sheikhs of the United Arab Emirates paid France $525 million to rent the name “Louvre” for the museum in Abu Dhabi. The cost of organised tours of museums, galleries and unique architectural sites can easily reach $80,000, as can specialised creative and educational tours for artists, architects, fashionistas, history […]
JUST LEGENDARY Surprisingly there are quite a few links between British Legends and Central Asia. Quite a few of these links are already known, but it’s only really with the emergence of Central Asia onto the world scene that they are becoming better appreciated. Some of these historical links are mentioned below. I have had […]
INVESTMENT ATTRACTIVENESS OF EVENT TOURISM Silk Road Media and the Eurasian Creative Guild (London) have been developing the tourism potential of the Eurasian region for 15 years through creative and business events, including literary festivals, art exhibitions, business forums, as well as road shows, creative meetings and much more. Thanks to these events, not only […]
TRAVELLING NOTES Many famous explorers began their journeys after reading books. The travel notes of merchants, seafarers, warriors, and minstrels are helping us reconstruct the history of the Great Silk Road. The impact of literature on the development of the tourism sector cannot be overstated. But how are such books created? OCA Magazine’s editors interviewed […]
INTERNATIONAL FOCUS ON TOURISM IN CENTRAL ASIA The pace of development of the tourism industry in Central Asia is impressive, and the international community is supporting these processes, sharing professional experience, discussing challenges and rediscovering the treasures of the Great Silk Road. Uzbekistan is increasingly hosting international events dedicated to the development of the hospitality […]
THE SPIRIT OF THE GREAT SILK ROAD TREASURES Gulchekhra-begim Makhmudova is one of the most important women in Uzbekistan and the CIS countries in the field of culture, beauty and perfume. She started in 1985 as a producer of the international tours for Uzbek creatives – InterDay of Culture, then ran her own BEGIM World […]
