OCA PEOPLE: ALEKSANDRA REY

OCA Magazine: Tell us, please, about yourself and your creative activity / work.
Aleksandra Vlasova: I am an Art director with a passion for visual storytelling and impactful design. Since graduating, I have been collaborating with Hertfordshire Press under my pen name Alexandra Rey on a wide range of print and media projects, starting in 2008. Over the years, I’ve had the privilege of bringing creative concepts to life across books, magazines, and digital platforms, helping to shape engaging and visually compelling content for diverse audiences.

OCA: How did you choose your path and who is your role model in the creative space or life?
AV: Since childhood, I’ve always loved drawing and creating stories—it felt like a natural way to express myself. As I grew older, I became fascinated by the kind of creativity that not only tells a story but also helps people and leaves a lasting, tangible impact. Designing something that others can hold, interact with, or be inspired by has always driven my passion. Collaboration, turning ideas into reality, and seeing the product of that effort come to life continue to motivate me in my creative journey.

OCA: What is your main achievement in 2023-2024?
AV: My main achievement in 2023-2024 is simply being alive and maintaining the ability to generate ideas that help others express their creativity. One of the ideas I’m most proud of is offering my skills as an award through the Alexandra Rey Award in Open Eurasia 2025.

The Alexandra Rey Award is an annual literary accolade celebrating exceptional talent in literature. Established by the ECG Guardian, it recognizes outstanding works translated into English, creating opportunities for both emerging and established authors.

The award includes a comprehensive eBook production package, offering professional yet simple editing to preserve the author’s original voice, and publishing the work on Amazon Kindle for global distribution. Additionally, it features a promotional campaign to increase visibility and connect the author with readers, leveraging Amazon’s platform to maximize exposure and success.

This initiative is a way to give back to the creative community, offering a platform for brilliant literary voices to thrive and achieve greater recognition. It reflects my belief in creativity as a means to help others and make a lasting impact.

OCA: What is the main feature that makes you and your art/work unique?
AV: What makes my work unique is my approach to blending inspiration and individuality. I love drawing inspiration from other designers, artists, and teachers, as their perspectives and techniques often spark new ideas. However, I always add my own “spices”—a personal touch that reflects my creativity, personality, and vision. This philosophy shapes not just my work but also how I approach life, ensuring everything I create is both authentic and uniquely my own.

OCA: Tell us, please, about the events or projects of the Eurasian Creative Guild (London) and projects that you have already taken part in and how does ECG influence your creativity and success in your work?
AV: As a digital artist, my work is intricately tied to many of the events and projects organized by the Eurasian Creative Guild (London). From designing promotional materials to creating visuals for various initiatives, my contributions become part of these events’ identity and success.

Beyond digital art, I also explore my creative side through poetry. I’m proud to have had my poems published in the Voices of Friends almanac from 2021 to 2024. This recognition has been a deeply rewarding experience, offering a platform to share my thoughts and emotions with a wider audience.

ECG has been a significant influence on my creativity and professional growth. The Guild fosters a sense of community, collaboration, and inspiration, encouraging me to push boundaries and explore new ideas. Whether through visual art or written expression, being part of ECG has helped me connect with other creatives and further my journey in meaningful ways.

OCA: What is your motivation and the main aim of your creativity?
AV: My motivation comes from a deep desire to explore my own creativity while helping others unlock and express theirs. I believe creativity is a powerful tool for connection, inspiration, and growth. Whether through my designs, collaborations, or ideas, my goal is to encourage people to embrace their unique creative potential and bring their visions to life.

OCA: What would you wish for the members of the Guild and other creative people, just starting their career?
AV: My wish for the members of the Guild and all budding creatives is simple: Try, always try. Every attempt, whether successful or not, is a step toward growth and discovery. Embrace the journey, learn from the process, and never let fear hold you back from pursuing your creative dreams.